Melbourne’s Number #1 Pet Photographer

There is a post that is always on page one of Google and the title is what I have used above.So many say it is impossible to rate on the first page of Google without paying is this true ?? Would Ad words help me or should I just pay a SEO company to d all the work for me.I actually enjoy doing my blog ,posted over four hundred posts by now I would think most to no avail in relation to that elusive place on page one. As a pet photographer there is always a lot to do; if only it was about just taking photos LOL !!!